MLM companies - making multi level marketing work online

Making MLM and Direct Marketing Work on The Internet

Multi level marketing or direct marketing can work on the Internet no matter what MLM company you represent. But to make MLM work for you on the Web, you must first understand the dynamics of online marketing.

The answers I'm going to give you may shock many of you who've been led to believe that the Internet is supposed to be nothing more than a giant vending machine, ready and waiting for direct marketers and MLM companies to stake their claim.

As a consultant, author, speaker, and direct marketer with over six years of full-time online marketing experience myself, I can assure you that nothing could be further from the truth. The Internet can be very rewarding to direct marketers and multi level marketers, but only if you take advantage of new technology that is now readily available and affordable.

Here's the good news for those of you are serious about getting out of the rat race and making online marketing a full-time career. Less than 1% of the direct marketers currently online will ever hear this message or one like it. This means virtually all of your competition will continue to follow marketing models that will never work on the Internet. The bad news is that unless you educate your downline, they'll be among the 99%.

Picture of Larry Spiegel - author, speaker, consultant and online direct marketer since 1991.

Larry Spiegel began a full-time career in online marketing in 1991. As a consultant, author and speaker, his focus is on making online marketing work for the small business and self employed individual.

Why Do 99% of All Online Marketing Efforts Fail?

Have you ever wondered why over 99% of the visitors to your website go away without calling you, e-mailing you or taking positive action of any kind? It's all about communication - how you're presenting yourself and how you're trying to make the sale.

Many promoters of online marketing portray the Internet as an easy way for anyone to strike it rich because of the ten's of millions of prospects online who will visit your site. And because you're in a multi level marketing program, these numbers will multiply themselves. Well, to begin with, the vast majority of all websites will never get the thousands or tens of thousands of visitors per day they'd need to simply be able to play the law of large numbers game. In the absence of being able to get millions of prospects to read your message each year, you have to focus on the quality and methods of communication you're using. The better your communication, the fewer visitors you need to accomplish the job.

Moreover, it's never been about large numbers, even in the beginning. The ratio of direct marketing or multi level marketing websites to available prospects hasn't really changed over the years. There are simply too many direct marketing and MLM companies selling product and recruiting online for any one individual or company to be able to make large numbers alone work to their advantage. The fact that you're one of them is totally insignificant unless you're making your message totally different from your competition. You just can't rely on the fact that you have a website. The competition is too intense.

If you've been online over 30 days and aren't seeing income and profits, nothing is going to change until you do. I don't care how many hits your site gets or how much bulk e-mail you send out, you will fail if you don't present yourself correctly online. You have to differentiate yourself from your online competitors in a major way if you want to succeed. There is no way to get around this.

The good news for those here today is that while everyone else continues to look for the elusive, non-existent easy answers to making their online marketing efforts work, you'll be on the cutting edge of technology. You'll be among the new breed of online marketers who know how to take advantage of the technology that spells sales, and you'll succeed.

So what technology am I talking about and why does it work so well for everyone who uses it? Well, I'm about to tell you, but first, let's talk about some of the major mistakes online marketers in MLM and direct marketing are making today. This ties in to the solution we're going to be discussing shortly.

Where Have All The Direct Marketers Gone?

We talk with people everyday who are looking for an anonymous way to be independent, quit the job they hate, and make a good income. Unfortunately, they have the idea that all they need to do is just set up a website and then sit back and fill orders, sign up new reps, and take their checks to the bank. Well, it doesn't work that way unfortunately.

Online marketing can get you out of the rat race, it can allow you to quit a job you hate, and it can provide you with a very good income. The only thing it can't do is allow you to just sit back and anonymously run your new empire. You still have to have direct contact with your prospective customers and reps. Nobody is going to buy anything from you, and nobody is going to be joining your downline just because they read what you had to say on your website. As a matter of fact, over 99% of them won't even call or write you even though they took the time to visit your site.

So why are we seeing so many direct marketers hiding behind their computer, their e-mail, their voice mail, and their fax these days? It's amazing to us that anyone is making the sales they are with this type of customer avoidance. To be successful in multi level marketing on the Internet, you must become very visible - so visible that you stick out like a sore thumb online.

Using Affordable Technology To Make Your Website Work For You

Let's take a look at this in a different way. Imagine that you were invited to attend a seminar for a new MLM company at a local hotel in your area, and when you walked in the door, all you found were a stack of brochures - nobody to greet you and no speaker. What would you do? What would you think?

We all make decisions based on our first impressions of hearing someone talk to us. This is human nature and there is nothing magical about the Internet that will ever change this. Whether you consider yourself a salesman or not, you've been one your entire life. Your current job description may not be that of a salesman, but you use your powers of personal persuasion everyday in your communications whether you realize it or not.

When you invite someone to your web site for something as important as making a sale or recruiting them into your organization, why should you be absent from greeting them in person? Why should give up your single strongest form of communication after working so hard to get prospects to visit your website?

The single biggest factor that has made multi level marketing so effective over the years has been the face to face ability to see and hear the person who is trying to sell you something and to make an impression about whether you feel comfortable doing business with him or her. When you give up the opportunity of making your presentation visually and verbally, you also give up the opportunity to be successful in online marketing.

If you want to make direct sales and if you want to build a large downline, you better start using the same time-tested presentation methods successful marketers have always used - face-to-face presentations, but online. Using today's latest technology, you don't have to be missing from the most crucial part of the sales process any longer. You can now place streaming video presentations on your website for under $100. If you give any credence to the old saying that a picture is worth a thousand words, what do you think a video presentation on your website is worth?

I know it’s hard to sit down in front of a video camera and come up with something to say, but we're only talking about doing one or two 2 minute video presentations. Just enough personal contact to lower the sales barrier and make yourself human in your prospect's eyes. If you don't have your own video camera, borrow one from a friend or neighbor. If it's totally impossible for you to prepare your own short 2 minute video presentation, consider using segments from your company's prepared recruiting video until you can record one of your own.

Further, if marketing on the Internet was as easy as just sending out some bulk e-mail or setting up a simple website, which we already know it isn't, everyone would already be doing it. That's why only successful marketers are using video presentations right now. The old adage - successful people do the things that unsuccessful people don't like to do has never been truer.

Getting Your Downline Involved

Because the Internet allows us to begin experiencing success or failure within as little as 30 to 60 days, 99% of your recruiting efforts end up being unproductive. The reps you recruit don't experience the success they anticipated and just quit after a relatively short time. They erroneously conclude that either MLM doesn't work, or you can't market on the Internet, or their particular MLM company is bad, or they weren't getting the right kind of support from their upline to properly market online. No matter what their rationale for quitting, you end up spending a lot of time recruiting reps that don't generate any income for you.

If you're serious about building a solid income from multi level marketing online, you must start using video presentations today, and you must make sure that your downline does as well. You must educate your downline about marketing online, about what works and what doesn't. You cannot allow them to believe that the law of large numbers and the relatively low cost of doing business on the Net will insure their success. Nothing could be further from the truth as you all have already experienced. You must take immediate steps to convince your downline to make their own short video presentations today - not tomorrow or next week. Insist that your downline read this article and visit the links shown below so they can learn more about the power of video and how easy it is for anyone to add to their website.

It is much easier to start your downline out with the right expectations and the right tools than it is to re-motivate them to pick themselves up after failing, especially when you're asking them to try something new that requires some effort. Always remember that direct marketing and recruiting on the Internet is hard enough to begin with for anyone because it doesn't work as easy as expected. Don't allow your own efforts to go to waste because your downline discovers this on their own.

It's Time To Meet Us Personally

Do we practice what we preach? You bet we do! In fact, we put up our first streaming video in September 1996 when the technology was first released. So please let us show you our own personality and give you the opportunity to meet us face-to-face. Simply follow any of the links shown below that indicate demo after their description.